Physically printed branding materials are often overlooked in the digital age. Many business owners dismiss print media as unnecessary and “obsolete.” When printed materials are properly used, they can be powerful branding tools.
Some examples of printed branding materials are business cards, flyers, brochures, postcards, envelopes, letterheads and more. It is imperative that you utilize at least some of these mediums to enhance your brand’s public image.
Your customer has the printed materials right in front of them, bringing a psychological understanding of “realness” that you would not get with digital media. Handling a physical object has an element of sensory input. It’s something your brain remembers much more clearly than digital images. The human brain will remember words on a physical paper much better than it would remember words on digital screens.
This can give you an edge over the competition, even if they have a digital advertising budget much larger than yours. With the right mix of print and digital marketing, you will have the advantage over your competitors.
Even just having business cards to hand out to people increases the chances of them engaging with your brand or services. We are much more likely to remember and engage with someone’s brand if we have a physical business card.
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